The Square Effect: Will the rise of pay-by-smartphone lead to an economy in which businesses compete for our dollar by sending discount offers to our phones? Will we get angry when different people get different discounts offers based upon the data companies have on all of us? Preferential pricing is coming.

The Square Effect: Will the rise of pay-by-smartphone lead to an economy in which businesses compete for our dollar by sending discount offers to our phones? Will we get angry when different people get different discounts offers based upon the data companies have on all of us?

Preferential pricing is coming.

Tags: technology